Nintendo has announced that it’s teaming up with iam8bit and Giant Robot to invite consumers to celebrate the release of the Rhythm Heaven Fever for the Wii. The launch party will be open to the public on a first-come, first-served basis. Attendees will have the chance to get hands-on time with the game in advance of its February 13th release. In addition guests will enjoy game play, food, beverages and music throughout the evening.
Citing “sources close to the platform holder”, CVG reckons that “serious discussions are ongoing at the highest level in the US and Japan as to whether the firm should cut its losses and give the console a different name” after what it describes as a disappointing E3 debut last year.
It also points out Nintendo’s decision to push the new TV tagline “This is not DS. This is Nintendo 3DS” in its UK ads for the handheld.
The platform holder itself has admitted that its choice of brand for the device confused consumers, many of whom believed it was nothing more than a DS with a 3D screen.
There is merit to the idea of ditching the Wii brand and starting afresh with its new machine.
At the same time, few gaming brands have established themselves so firmly in the wider public conscious as Wii. Is that something Nintendo is really ready to give up?